国庆中秋假期酒店平均入住率同比增长

Core Insights - The recent National Day and Mid-Autumn Festival holiday saw a significant increase in domestic travel, with 888 million trips taken, up 123 million from the previous year, and total spending reaching 809 billion CNY, an increase of 108 billion CNY [1][5] Group 1: Travel and Tourism Data - The travel service GMV on Fliggy increased by 48% year-on-year, with service users up by 30%, and hotel night stays surged by 78% compared to last year [1] - Jinjiang Hotels reported a 4% increase in average occupancy rate, with over 13 million guests served, a 30% increase year-on-year [2] - Huazhu Group's hotels hosted over 10.55 million guests, a 36% increase, with foreign guests up 75% [2] Group 2: Emerging Travel Trends - There is a growing trend of "reverse tourism," with younger travelers exploring less popular destinations, leading to high occupancy rates in lower-tier cities [3] - Cities like Jingdezhen saw a 60% increase in orders on Fliggy, with overall tourism orders up nearly 40% on Ctrip [4] - The demand for unique local experiences surged, with a 50% increase in tourists opting for extended stays of 7-8 days [4] Group 3: Market Outlook - The travel market is expected to maintain strong momentum, with predictions of increased travel activity continuing until October 12, driven by diverse consumer needs and quality offerings [5]