“双节”期间，海南26场赛事点燃消费热情

Core Insights - The "Double Festival" period in Hainan saw the organization of 26 sports events, attracting nearly 10,000 participants and over 300,000 spectators, significantly promoting the development of mass fitness and integrating sports with tourism [2][4][5] Group 1: Event Highlights - Hainan hosted 26 various sports events during the "Double Festival," including 14 mass sports events and 12 competitive and youth sports events, showcasing the province's commitment to high-quality development in sports [2] - The 2025 Hainan Island International Road Cycling Race attracted over 600 participants, highlighting the appeal of Hainan's unique tropical coastal scenery [3] - The first international event of the upgraded China International Ocean Kayak Open attracted nearly 300 athletes from over ten countries, enhancing Hainan's visibility on the international sports stage [3] Group 2: Tourism and Economic Impact - The concept of "traveling with events" emerged as a new highlight in Hainan's tourism consumption, with events extending the stay of participants and spectators, thus creating new consumption scenarios [3] - The "ticket root economy" model was introduced, linking event tickets with local businesses, which transformed single-event attendance into multi-scenario consumption experiences, boosting related industries such as accommodation, dining, and shopping [5] - The integration of sports events into tourism and commerce has injected new vitality into Hainan's holiday economy, with significant growth in sports consumption compared to the previous year [5] Group 3: Future Developments - Hainan plans to continue leveraging sports events to promote national strategies for mass fitness and sports consumption, aiming to cultivate distinctive sports brands and enhance the economic impact of sports in the region [6]