宗馥莉决绝出走，娃哈哈该如何重新出发

Core Viewpoint - The resignation of Zong Fuli from Wahaha Group marks a significant shift in the company's management structure, indicating her transition to a financial investor role rather than a decision-maker [1][2][4]. Group 1: Resignation and Management Changes - Zong Fuli officially resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, retaining only her status as the second-largest shareholder with a 29.4% stake [1]. - The resignation has led to intense discussions regarding Wahaha's future direction, with the emergence of a new brand "Wawaizong" as a clear signal of Zong's departure from Wahaha's management [1][4]. - Following the resignation, Wahaha's water division was forced to stop using the "Wahaha" brand due to expired trademark authorization, launching a new brand "Huxiaowawa" instead [1][4]. Group 2: Strategic Implications - Zong Fuli's resignation appears to be a well-considered decision rather than a tactical retreat, as she faced limitations in controlling the brand and profit distribution within Wahaha Group [2][5]. - The creation of the new brand "Wawaizong" is a strategic move to circumvent the challenges posed by the Wahaha brand, which has become a barrier for her business ambitions [4][5]. - The competitive landscape in the fast-moving consumer goods market is highly challenging, and Zong Fuli's departure from Wahaha may initiate a new phase of competition [5]. Group 3: Future Outlook - The future of Wahaha Group remains uncertain, with the potential for significant restructuring needed to unify brand ownership and profit distribution [5][6]. - The key question is who will succeed Zong Fuli and whether they can effectively balance and integrate the interests of various stakeholders to revitalize the Wahaha brand [6].