太原老葛联动国民品牌金锣，民生底价好物热销

Core Insights - Kuaishou's top streamer Taiyuan Laoge has initiated a deep collaboration with the national sausage brand Jinluo, achieving over 100,000 online viewers within the first minute of the live broadcast [1] - The partnership emphasizes direct factory pricing and quality assurance, positioning itself as a benchmark case for affordable e-commerce services [1] Product Quality and Pricing Strategy - The collaboration focuses on high-quality, cost-effective products tailored for various consumer needs, including family meals and outdoor activities [1][4] - Featured products like Jinluo's Black Pig King Ham Sausage and Crispy Sausage have seen significant demand, with the Black Pig King Ham boasting a meat content that exceeds conventional products [1][4] - Jinluo's products are designed to meet the needs of busy consumers, with high protein content and versatile usage in meals [1][4] Supply Chain and Consumer Engagement - The partnership aims to reduce costs and enhance efficiency by integrating Jinluo's supply chain resources, offering exclusive promotions such as bulk purchase discounts and practical kitchenware gifts [4] - The model of "brand direct supply + streamer subsidies" aligns with both Taiyuan Laoge's and Jinluo's commitment to delivering quality products directly to consumers [4] Market Impact and Consumer Response - The live event attracted over 3 million viewers and generated more than 200,000 orders, with family-sized products accounting for over 60% of sales [7] - Consumer feedback highlights the affordability and convenience of purchasing Jinluo products through Taiyuan Laoge's platform, indicating a successful alignment with market demand [7] Social Responsibility and Market Positioning - The collaboration reflects a broader trend in e-commerce focused on enhancing consumer welfare, with both parties committed to making quality products accessible to ordinary families [7] - This partnership not only represents a successful commercial venture but also serves as a practical example of social responsibility in the e-commerce sector [7]