南京秋糖后,中小酒食企业的确定性增长机遇在哪里?
Qi Lu Wan Bao·2025-10-11 03:45

Core Insights - The 26th Anhui Sugar and Wine Fair is positioned as a more practical and precise alternative to larger national exhibitions, catering specifically to regional market needs [2][12] Group 1: Event Overview - The 113th National Sugar and Wine Fair will take place in Nanjing, followed by the Anhui Sugar and Wine Fair from November 15-17 at the Hefei Binhu International Exhibition Center [2] - The Anhui Sugar and Wine Fair has been established for nearly twenty years, focusing on regional market engagement and providing tangible benefits for businesses and distributors [2] Group 2: Market Dynamics - The industry consensus recognizes the evolving role of sugar and wine fairs, shifting from "scale effect" to "value effect," emphasizing more refined and effective engagement strategies [2] - The Anhui Fair offers a "home court advantage," allowing exhibitors to achieve better product reach and engagement in a less crowded environment compared to larger fairs [3] Group 3: Exhibitor Benefits - The timing of the Anhui Fair aligns with the peak sales season for alcoholic beverages and food products, enabling exhibitors to capitalize on immediate sales opportunities [3] - The fair provides a cost-effective solution for small and medium-sized enterprises, offering guaranteed exposure and collaboration opportunities without the high costs associated with larger exhibitions [4] - Examples of successful outcomes, such as immediate contracts and repeat participation from established clients, highlight the fair's effectiveness in delivering measurable results [4] Group 4: Strategic Importance - The Anhui Fair serves as a tactical map for market actions, focusing on practical outcomes and understanding the pain points of small and medium enterprises [12] - The event is expected to significantly contribute to the wine and food industry in 2025, emphasizing its commitment to regional market development and comprehensive industry engagement [13]