Xin Hua Wang·2025-10-11 04:17Core Insights - The rise of "hard discount" supermarkets is driven by consumer demand for lower prices and better quality, with a focus on "value for money" [6][8] - Major internet companies are entering the "hard discount" sector, leading to rapid expansion and increased competition [3][10] - Traditional supermarkets are facing challenges, prompting them to adopt "hard discount" models as a strategy for survival [8][10] Industry Trends - The number of "hard discount" stores is increasing, with notable expansions from Alibaba's Hema, Meituan's Happy Monkey, and JD's discount supermarkets [3][5] - Regional players like Wumart and Zhongbai are also transforming their business models to include "hard discount" formats, with significant reductions in product variety and pricing [5][6] - The "hard discount" model is not new globally, with established brands like Aldi having operated successfully for over a century [5] Consumer Behavior - Consumer preferences are shifting towards higher quality products at lower prices, indicating a trend from "price-performance ratio" to "quality-price ratio" [6][8] - The ability to physically inspect products in "hard discount" stores addresses consumer pain points associated with online shopping [8] Competitive Landscape - Traditional supermarkets are experiencing stagnant growth, with the top 100 supermarket companies in China projected to see only a 0.3% increase in sales in 2024 [8] - The competitive pressure from e-commerce and community group buying is forcing traditional retailers to innovate and adapt [8][10] Operational Efficiency - "Hard discount" supermarkets achieve low prices through streamlined supply chains and reduced operational costs, focusing on direct sourcing and limited product offerings [11][13] - The strategy includes maintaining a smaller SKU count, which allows for larger purchase volumes and better pricing [13][14] - The emphasis on private label products enables companies to control the supply chain and improve profit margins [14] Future Outlook - Despite the rapid growth of "hard discount" supermarkets, challenges such as supply chain stability and product consistency remain [14] - Experts believe that "hard discount" could become a mainstream retail format if operational challenges are addressed [14]