Mei Ri Jing Ji Xin Wen·2025-10-11 04:42Core Viewpoint - Zong Fuli has resigned from her positions at Wahaha Group, citing non-compliance with trademark usage and plans to focus on her own brand "Wah Xiaozong" [1][5] Group 1: Resignation Details - Zong Fuli resigned from her roles as legal representative, director, and chairman of Wahaha Group on September 12, following the necessary procedures through the group’s shareholders and board meetings [1] - A new Weibo account for "Wah Xiaozong" was certified on September 30, with the account linked to Hongsheng Beverage Group, which currently has 422 followers but has not posted any content yet [1] Group 2: Brand Development - Hongsheng Group, a wholly-owned subsidiary of Hengfeng Trading, is now associated with Zong Fuli, who serves as a director [3] - "Wah Xiaozong" has launched its first product, a sugar-free Oolong tea priced at 4 yuan, distinctly separate from traditional Wahaha branding [3] Group 3: Corporate Changes - Since September, multiple Wahaha-related companies have undergone business name changes to include "Hongsheng," with over ten companies making this transition this year [5] - Hongsheng Group was established in 2003 as a contract manufacturer for Wahaha and has since expanded into a full beverage production solution provider [5] Group 4: Trademark Applications - Hongsheng Beverage Group has submitted numerous trademark applications for "Wah Xiaozong" covering various categories, including food and beverages, with some applications already undergoing preliminary review [5] Group 5: Family Insights - Zong Zehou, Zong Fuli's uncle, commented on her resignation, suggesting that her approach to leadership and understanding of Chinese culture may have contributed to her challenges in managing Wahaha [6][8] - He emphasized that Wahaha is a brand created collectively by many, not solely by the Zong family, and highlighted the nostalgic value of the brand for the 80s and 90s generations [8]