晶采观察丨读懂“假日经济”里的消费新趋势

Group 1 - During the recent National Day and Mid-Autumn Festival holiday, a total of 888 million domestic trips were made across the country, highlighting a significant consumer trend towards travel and leisure activities [1] - The data indicates that tourists from third-tier cities and below accounted for 61% of the total visitor numbers, showcasing a shift towards smaller cities and rural tourism [1] - Popular destinations included Alshan in Inner Mongolia, Tengchong in Yunnan, Dunhuang in Gansu, Wuyuan in Jiangxi, and Yanji in Jilin, reflecting diverse travel preferences and the strength of China's economic recovery [1] Group 2 - The consumption market is experiencing a shift towards new experiences, with many new store openings becoming popular destinations during the holiday, supported by government policies aimed at stimulating consumer spending [2] - The release of 69 billion yuan for the fourth batch of consumption subsidies and the acceleration of personal consumption loan interest subsidies are contributing to the growth of new consumption patterns [2] - The integration of culture, commerce, tourism, and sports during the holiday, exemplified by events like the "China Grand Slam" in Beijing, indicates a structural change in consumer demand and the maturation of the tourism market [2]