Flipkart’s Super.money quietly partners with troubled Juspay as it expands its reach

Core Insights - Super.money, a financial service platform from Walmart-owned Flipkart, aims for $100 million in annual revenue by 2026 through a partnership with Juspay for D2C checkout solutions [1] - The launch of Super.money Breeze offers merchants a one-click checkout experience, enhancing online purchase speed by eliminating one-time passwords and repeated logins [2] - The partnership allows Super.money to expand its customer base beyond Flipkart's users and establish a standalone identity in the e-commerce ecosystem [3] Company Developments - Juspay is working to regain momentum after losing merchants to competitors like Razorpay and Cashfree Payments, which shifted to in-house payment processing [4] - Juspay's recent fundraising round was $60 million, significantly lower than the anticipated $100 million due to the fallout from losing merchant relationships [4] - The company has historically been a preferred partner for payment aggregators, but competition in India's digital payments space is intensifying [5] Strategic Implications - Super.money's partnership with Juspay contrasts with the trend of payment players building their own infrastructure, providing a shortcut for D2C integrations [6] - This collaboration indicates Super.money's intent to deepen its involvement in consumer transactions and increase payment volumes through its platform [6]