户外风起，骆驼又打开一条“好看”的赛道缺口

Core Insights - Camel has been recognized by iiMedia Research as the "Global Pioneer of Women's Slim-fit Jackets" and "Global Pioneer of Outdoor Softshell Jackets" [1][6] Industry Trends - The outdoor apparel market is experiencing a shift from traditional rugged designs to more fashionable and versatile options, with a growing focus on aesthetics alongside functionality [3][6] - The number of participants in outdoor activities in China has exceeded 400 million, driven by rising living standards and health awareness [4][6] - The Chinese outdoor sports industry is projected to exceed 3 trillion yuan by 2025, with the camping economy expected to reach a core market size of 248.32 billion yuan [4][6] Consumer Demand - Consumers are increasingly looking for clothing that combines style and functionality, with specific demands for fit and performance in various environments [6][11] - There is a notable demand for "women's slim-fit" designs and "high-performance softshell" options in the market [6][12] Company Strategy - Camel is leading the charge in establishing a unified standard for outdoor jackets, collaborating with the China Scientific Exploration Association to draft a classification standard for multi-scenario outdoor jackets [7][9] - The new standards focus on real-world scenarios, incorporating various environments into testing criteria for waterproofing, breathability, and durability [9][11] - Camel has innovatively adapted hard-shell technology into soft-shell jackets, achieving a balance between style and functionality suitable for urban commuting and light outdoor activities [11][12]