Core Insights - The vivo Developer Conference (VDC) held in Shenzhen focused on enhancing platform services and user experiences for game developers and players, emphasizing the theme "Together, We Move Forward" [1] Game Ecosystem Value Creation - The Chinese gaming market is shifting towards long-term operations and high-quality content due to a plateau in user growth and revenue [2] - vivo aims to bridge developers and players, providing operational support tailored to different game life cycles, from launch to long-term promotion [2] - The company is increasing its promotion of high-quality mini-games, leveraging OS scenarios to achieve millions of daily new exposures [2] User Experience Optimization - vivo is enhancing user experience through hardware advancements, such as the iQOO gaming phone and the new vivo Vision mixed reality headset [3] - The company is focused on user-driven platform functionality improvements and collaborative offline activities with developers to create engaging gaming centers [3] Channel Value and Lifecycle Services - vivo's high-end models are driving growth in high-value gaming consumers, supported by refined channel services to attract these users [4] - The company has upgraded its self-developed traffic algorithm to optimize resource allocation and improve user acquisition [4] - Strategies for user retention include various recall tactics and enhanced exposure for previously uninstalled games [4] Case Study: "Douluo Dalu: Soul Hunting World" - vivo collaborated with 37 Mobile to implement a phased and precise operational strategy for the game, focusing on user acquisition and retention [5] - The partnership involved extensive resource integration and promotional efforts to maximize user conversion during the game's launch [5][6] Engaging Young Players - vivo is focusing on young players, who desire quick access to high-quality gaming experiences and diverse participation [7] - The company is innovating product forms to cover the entire user journey, from discovery to social interaction [7] Mini-Game Market Strategy - vivo is leveraging a multi-faceted approach to develop successful mini-games, including significant daily exposure and user conversion strategies [8] - The platform is enhancing monetization through diverse advertising formats and user incentives [8] Comprehensive Game Ecosystem Strategy - vivo is implementing a holistic strategy for in-app purchases and monetization, focusing on user engagement and retention [9] - Future plans include enhancing marketing capabilities through resource and creative strategies to build a closed-loop ecosystem for user growth [10]
2025 VDC游戏生态分会场：聚力共生，构筑游戏长效增长体系
Jiang Nan Shi Bao·2025-10-11 07:05