精准服务暖商圈金融知识入人心—中汇人寿潍坊中支创新开展金融教育宣传

Core Viewpoint - The financial education campaign conducted by Zhonghui Life Insurance in Weifang, Shandong, effectively integrates financial services into daily consumer activities, showcasing a model for financial institutions to fulfill their social responsibilities [1]. Group 1: Campaign Structure - The campaign established a comprehensive promotional system with financial knowledge-themed posters and banners placed in prominent areas such as entrances and elevators [3]. - Staff actively distributed flyers to convey knowledge on rational consumption and compliance in financial transactions, while a "Financial Knowledge Consultation Station" served as a hub for both merchants and consumers [3]. Group 2: Interactive Elements - The campaign introduced interactive elements such as knowledge quizzes based on key points from posters and flyers, engaging participants of all ages [5]. - Scenario simulations recreated telecom fraud situations, allowing citizens to deepen their understanding of financial knowledge through immersive experiences [5]. Group 3: Innovative Approach - The use of accessible formats like posters, display stands, and banners broke away from traditional financial promotion methods, achieving effective alignment between financial knowledge and consumer needs through a "precise, scenario-based, and interactive" approach [6]. - This initiative not only enhanced financial safety within the business district but also provided a replicable model for financial institutions to deliver services and fulfill social responsibilities [6].