开启合作新篇！中央广播电视总台2026“品牌强国战略”共建行动发布

Core Viewpoint - The Central Radio and Television General Station launched the "Brand Strong Nation Strategy" co-construction action, aiming to enhance the visibility and influence of Chinese brands globally, aligning with the national strategy for high-quality development and brand building [3][4][8]. Group 1: Event Overview - The event was attended by key officials including the Minister of the Propaganda Department of Jiangsu Province, the Chairman of the Industrial and Commercial Bank of China, and the President of the Agricultural Bank of China, among others [2][3]. - The launch of the co-construction action is seen as a new practice to serve the national brand strategy and to promote the construction of a strong brand nation during the 14th Five-Year Plan period [3][4]. Group 2: Strategic Importance - The brand is highlighted as an important symbol of national soft power and a comprehensive reflection of high-quality development [2][4]. - The Central Radio and Television General Station aims to drive consumption upgrades, support rural revitalization, and promote Chinese brands to become well-known internationally [2][4]. Group 3: Government Support - The State Administration for Market Regulation emphasizes the importance of creating a vibrant and fair market environment to enhance quality governance and promote quality improvement [4][8]. - The Ministry of Commerce views brand building as a crucial part of high-quality development and aims to strengthen brand cultivation and internationalization [8][11]. Group 4: Collaborative Efforts - Various enterprises, including major banks and manufacturers, expressed their commitment to collaborate with the Central Radio and Television General Station to enhance the quality and global presence of Chinese brands [11][24]. - The Central Radio and Television General Station signed cooperation memorandums with multiple provinces and enterprises to stimulate regional consumption and support agricultural development [22][24]. Group 5: Future Plans - The Central Radio and Television General Station plans to leverage its media resources and advanced technologies to present high-quality content and coverage of significant events, including the 2026 Milan Winter Olympics [15][19]. - The station will implement a customized service approach to support enterprises' growth and enhance public welfare through media initiatives [21][25].