Ju Chao Zi Xun·2025-10-11 07:42Core Insights - BYD is reportedly discontinuing the popular Song PLUS model, which will be replaced by the new Hai Lion 06, marking a normal product transition [2] - The Song PLUS DM-i has been well-received since its launch on March 25, 2021, with significant sales both domestically and internationally [2] - The cumulative sales of the Song PLUS series reached 1.57 million units by May 2025, accounting for over 32% of BYD's Ocean Network total sales [2] Group 1 - The Hai Lion 06, a new mid-size SUV from BYD's Ocean Network, was officially launched on July 24, 2025, and is positioned competitively in the 150,000 RMB market segment [3] - The Hai Lion 06 features a dual power layout of pure electric (EV) and plug-in hybrid (DM-i), along with high cost-performance configurations, making it a strong competitor in the mid-size SUV market [3] - Compared to the Song PLUS, the Hai Lion 06 has undergone several upgrades, including a shift from A+ class to B class mid-size SUV, and a more modern design language [5] Group 2 - The interior of the Hai Lion 06 adopts a simplified layout similar to the Han L and Tang L models, with improved materials and craftsmanship, while the Song PLUS has a more complex interior design [5] - The Hai Lion 06 offers advantages in space, power, range, cost-effectiveness, and market performance compared to the Song PLUS [5]