Group 1 - The Australian Open has partnered with a2 Milk, marking a historic collaboration as a2 becomes the first "official milk partner" in the tournament's 120-year history [1][2] - The partnership aims to provide elite athletes with comprehensive nutritional support, enhancing the health and performance of both players and fans [1][4] - a2 Milk is recognized for its unique A2 protein offering, which is easier to digest and beneficial for athletes, reinforcing its position in the premium dairy market [2][3] Group 2 - The collaboration is expected to elevate a2 Milk's brand image and solidify its high-end positioning in both local and global markets [3][5] - The partnership will leverage the global reach of the Australian Open, which had a viewership of 1.9 billion in the last tournament, to promote a2's health benefits to a wider audience [5] - a2 Milk plans to continue innovating and expanding its product offerings, particularly targeting health-conscious consumers, including those in the Chinese market [2][5]
a2成为澳网120年历史上首家官方牛奶合作伙伴
Huan Qiu Wang·2025-10-11 08:12