“黄金周”回顾：双节期间，广东人买疆品到底有多拼？

Core Viewpoint - The "Golden Week" saw a significant increase in the sales of Xinjiang products in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by consumer enthusiasm and effective marketing strategies [11][12][41]. Group 1: Sales Performance - During the double festival period, sales of Xinjiang products in the Greater Bay Area surged, with some sales exceeding one million yuan in specific experience centers [12][41]. - The online sales platform for the "Xinjiang products southbound, Guangdong products northbound" initiative achieved over 2.3 million yuan in total sales during the double festival [43]. - Specific products like Kashi melons and Xinjiang long-staple cotton items saw high demand, with Kashi melon sales reaching over 600,000 yuan [35][39]. Group 2: Consumer Behavior - Consumers in the Greater Bay Area showed a strong preference for high-quality Xinjiang products, with many purchasing items for family gatherings during the festivals [26][30]. - The enthusiasm for Xinjiang products was evident, as consumers quickly sold out items like Kashi melons and red dates during the festival [34][38]. - The marketing strategies, including creative branding and promotional events, effectively engaged consumers and enhanced product visibility [70][79]. Group 3: Business Collaboration - The "Xinjiang products southbound, Guangdong products northbound" initiative facilitated cooperation between enterprises from both regions, enhancing market access and product distribution [48][56]. - The initiative also included events like the "Guangzhou Night" supply-demand matching activity, which helped build partnerships between Xinjiang and Guangdong businesses [48][60]. - The establishment of logistics connections and the integration of supply chains were emphasized to improve efficiency in product delivery from Xinjiang to Guangdong [64][66]. Group 4: Brand Development - The initiative has contributed to the elevation of brand value for Xinjiang products, with successful case studies demonstrating the transition from regional to national branding [91][93]. - The collaboration has also led to the development of a comprehensive quality control system for products, enhancing their market competitiveness [60][93]. - The "media+" approach in promoting regional public brands has proven effective in connecting consumers with high-quality products, showcasing the potential for further growth in brand recognition [99][100].