Gap collaborates with Google Cloud to embed AI across operations

Core Insights - Gap Inc has formed a multi-year partnership with Google Cloud to leverage AI technologies for retail transformation [1][2] - The collaboration aims to enhance product innovation, customer experience, and employee empowerment through AI tools [2][3] Group 1: Partnership and Technology - The alliance will provide Gap Inc with a unified AI platform utilizing Google Cloud technologies such as Gemini, Vertex AI, and BigQuery [1] - The platform is designed to expedite a "human-centred digitally enabled technology strategy" across Gap's brands, including Old Navy, Gap, Banana Republic, and Athleta [1][4] Group 2: Product Innovation and Customer Experience - The partnership is expected to accelerate product innovation by streamlining design, planning, and pricing processes, thereby increasing efficiency from concept to shelf [2] - Improvements in customer experience are anticipated through hyper-personalized shopping, smarter recommendations, and seamless consumer engagement [2] Group 3: Employee Empowerment - AI will be utilized to transform decision-making and task execution for teams and service agents, enhancing agility and responsiveness within the company [3] - The collaboration builds on existing work with Google on advertising, optimizing ad placements and campaigns as part of an omnichannel strategy [3] Group 4: Financial Performance - In Q2 of fiscal 2025, Gap Inc reported net sales of $3.7 billion, remaining flat year-on-year, with online sales increasing by 3% and accounting for 34% of total net sales [5]