Gap collaborates with Google Cloud to embed AI across operations

Gap Inc has entered a multi-year alliance with Google Cloud to reimagine retail using AI. The partnership will offer the US apparel retailer a unified, AI platform built on Google Cloud technologies such as Gemini, Vertex AI and BigQuery. The platform is intended to enhance product creation, customer experience and employee enablement. This is said to expedite a “human-centred digitally enabled technology strategy” across the company’s range of brands: Old Navy, Gap, Banana Republic and Athleta. Gap In ...