宗馥莉辞职早有端倪，律师称“娃小宗”与娃哈哈存在不正当竞争风险

Core Viewpoint - The resignation of Zong Fuli from her position at Wahaha Group indicates a strategic shift towards her new brand "Wawaixiong," suggesting a complex relationship between the two entities and potential competition in the future [1][4][5]. Group 1: Resignation and Strategic Shift - Zong Fuli resigned from her roles at Wahaha Group on September 12, just over a year after taking office, raising questions about her sudden departure [1]. - Her resignation aligns with the earlier registration of the "Wawaixiong" brand, hinting at a premeditated strategy to establish a new identity separate from Wahaha [1][5]. - Zong Fuli's previous statements emphasized her commitment to her vision and decision-making authority, indicating a desire to pursue her own path regardless of external pressures [3][4]. Group 2: Brand Development and Market Position - The "Wawaixiong" brand has been in development, with multiple trademarks registered by Hongsheng Group, a company controlled by Zong Fuli, covering various product categories [6]. - The transition to "Wawaixiong" is partly due to legal risks associated with the Wahaha brand, necessitating a rebranding strategy to mitigate these risks [7][8]. - Industry experts suggest that "Wawaixiong" may serve as a defensive measure for Zong Fuli, although its viability as a long-term solution remains uncertain [8]. Group 3: Corporate Structure and Relationships - The ownership structure of Wahaha Group complicates the use of its brand, with significant stakes held by various parties, including Zong Fuli and the Hangzhou municipal government [7]. - Zong Fuli's previous management challenges and the potential for conflict among shareholders may have influenced her decision to step back and focus on her new venture [7][8]. - The relationship between Wahaha and Hongsheng Group is characterized as complementary, but the emergence of "Wawaixiong" could lead to direct competition in the market [6][8].