Group 1 - The core event involves the resignation of Zong Fuli from her position as chairwoman of Wahaha, leading to the launch of her new brand "Wah Xiaozong" [14][16] - Concurrently, Zong Zehou, Zong Fuli's uncle, has introduced a competing brand "Wah Xiaozhi," which aims to capture market share alongside "Wah Xiaozong" [1][4] - "Wah Xiaozhi" has already signed over 150 clients, primarily in Zhejiang, and is targeting chain supermarkets and large distribution clients [9][7] Group 2 - The "Wah Xiaozhi" brand offers a diverse product line including AD calcium milk, mineral water, coconut water, and eight-treasure porridge, with pricing lower than Wahaha's products [7][4] - The brand's launch event took place on October 10, with a minimum investment of 100,000 yuan required for exclusive regional distribution rights [1][6] - Zong Zehou emphasized that Wahaha is not solely a family brand but a product of collaboration with many employees and consumers [1][16] Group 3 - Zong Fuli's new brand "Wah Xiaozong" has already launched its first product, a sugar-free oolong tea priced at 4 yuan, marking a distinct separation from the traditional Wahaha branding [16][19] - The decision for Zong Fuli to create her own brand stems from compliance issues regarding the use of the Wahaha trademark, which requires unanimous consent from all shareholders [18][16] - The macro context includes ongoing brand disputes within the Zong family, with Zong Wei launching "Hu Xiaowa" bottled water amid similar trademark controversies [20][22]
正面硬刚宗馥莉?宗庆后弟弟推出“娃小智”品牌:买10万元即可成区域独家经销商!
Mei Ri Jing Ji Xin Wen·2025-10-11 10:41