金价，爆了！金店老板却不开心：买的人少了

Core Viewpoint - Gold prices have reached new highs in 2023, with international gold prices surpassing $4,000 per ounce, reflecting a year-to-date increase of approximately 50% [1] Group 1: Market Trends - The current spot gold price is reported at $4,017.85 per ounce, with a daily increase of 1.05% [2] - Despite high foot traffic in the Shenzhen Shui Bei gold market during the National Day and Mid-Autumn Festival, actual sales have declined compared to previous years, indicating a disconnect between consumer interest and purchasing behavior [4][5] - Consumers are increasingly cautious about purchasing gold due to rising prices, leading to a more pronounced wait-and-see attitude [3][4] Group 2: Consumer Behavior - There is a notable shift in consumer preferences towards investment gold and gold recycling services, as traditional gold jewelry sales have decreased significantly [3][5] - Data from the China Gold Association indicates a 3.54% year-on-year decline in national gold consumption in the first half of 2025, with gold jewelry consumption down by 26% while gold bars and coins saw a 23.69% increase [3] Group 3: Business Innovations - Many businesses are adapting to the changing market by enhancing their product offerings and sales models, including the introduction of "smart gold stores" that streamline the buying and recycling process [6][7] - The Shui Bei market is leveraging its competitive pricing, with gold prices significantly lower than branded stores, attracting consumers looking for better deals [7] - The popularity of small-weight gold products and investment gold bars is on the rise, particularly among younger consumers, who are drawn to lower-priced items [10]