PubMatic: Our Nvidia partnership is paying off
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Ad-tech company PubMatic said its use of Nvidia technology for automated programmatic ad buying across the open internet has resulted in processing that is up to five-times faster than traditional systems, per a press release. Using Nvidia’s artificial intelligence (AI) tools, PubMatic’s system significantly reduces latency and leads to fewer auc ...