宗馥莉辞职早有端倪 律师称“娃小宗”与娃哈哈存在不正当竞争风险

Core Viewpoint - Zong Fuli's resignation from Wahaha Group marks a significant shift in leadership, indicating potential strategic realignment within the company and the emergence of her new brand "Wah Xiaozong" [1][3]. Group 1: Resignation and Leadership Changes - Zong Fuli resigned as chairperson of Wahaha Group on September 12, just over a year after taking the position, raising questions about her sudden departure [1]. - Despite her previous statements about maintaining her course amid challenges, her resignation suggests a pivot towards her own brand initiatives [2][3]. - Zong Fuli's leadership style emphasized a professional upgrade of Wahaha, focusing on organizational adjustments and a results-driven culture [2]. Group 2: Brand Development and Strategy - The brand "Wah Xiaozong" has been in development, with trademark registrations initiated by the Macro Victory Group, a company controlled by Zong Fuli, indicating a strategic move to establish a new identity [4]. - The relationship between "Wah Xiaozong" and Wahaha is under scrutiny, with potential implications for competition and market positioning [6]. - Zong Fuli previously stated that Wahaha and Macro Victory are complementary, with each serving distinct roles in the industry [5]. Group 3: Legal and Market Implications - The decision to transition to the "Wah Xiaozong" brand stems from legal risks associated with the use of the Wahaha trademark, necessitating a change in branding strategy [7]. - The ownership structure of Wahaha complicates the trademark usage, with significant stakes held by various parties, including Zong Fuli and other shareholders [7]. - Industry experts suggest that "Wah Xiaozong" may serve as a defensive strategy for Zong Fuli, although its viability as a long-term solution remains uncertain [8].