硬刚宗馥莉？宗庆后弟弟推出“娃小智”品牌：买10万即可成区域独家经销商

Core Viewpoint - The resignation of Zong Fuli from her positions at Wahaha and her focus on creating a new brand "Wah Xiaozong" has sparked significant attention, alongside the launch of her uncle Zong Zehou's competing brand "Wah Xiaozhi" [1][15][17]. Group 1: Brand Developments - Zong Fuli has officially resigned from her roles at Wahaha as of September 12, 2023, and is now launching her own brand "Wah Xiaozong," which has already introduced its first product, a sugar-free Oolong tea priced at 4 yuan [14][15][17]. - Zong Zehou's brand "Wah Xiaozhi" has initiated a nationwide recruitment campaign, with over 150 clients signed up, primarily in Zhejiang, Hunan, and Guizhou, and offers products at lower prices than Wahaha [1][9]. Group 2: Market Competition - The competition between "Wah Xiaozong" and "Wah Xiaozhi" is highlighted, with both brands aiming to capture market share in the beverage sector [1][5]. - The recruitment for "Wah Xiaozhi" allows agents to start with a minimum purchase of 30,000 yuan, with no deposit required, indicating a competitive entry strategy [5][9]. Group 3: Legal and Compliance Issues - The decision for Zong Fuli to create "Wah Xiaozong" stems from compliance issues regarding the use of the "Wahaha" trademark, which requires unanimous consent from all shareholders of Wahaha Group [17][19]. - Wahaha Group has been addressing historical compliance issues related to its brand usage, leading to the decision to transition to the new brand "Wah Xiaozong" starting from the 2026 sales year [19][20]. Group 4: Corporate Changes - Multiple Wahaha-related companies have undergone name changes to "Hongsheng," reflecting a shift in branding and corporate structure following the founder's passing [20]. - The establishment of Wah Xiaozhi Foods (Hangzhou) Co., Ltd. in 2025, controlled by Zong Zehou, indicates a strategic move within the family to diversify brand offerings [11].