Core Insights - The article highlights the significant growth and strategic initiatives of Jiangsu Petroleum in the automotive after-sales service market, emphasizing a customer-centric approach and the establishment of a "car ecosystem" as a second growth curve [1][2][3][4] Group 1: Business Performance - The average daily revenue of a service store has increased by 185.7% year-on-year, showcasing strong sales performance [1] - The "car ecosystem" sales have grown by 34% year-on-year, indicating robust market demand [1] Group 2: Marketing Strategies - Jiangsu Petroleum has developed a comprehensive marketing matrix, utilizing online and offline channels, leading to the sale of over 370,000 Easy Car maintenance packages this year [2] - The company has established strategic partnerships, such as with Ping An Insurance, to integrate car maintenance packages into insurance platforms, enhancing customer resource sharing [2] Group 3: Operational Standards - A standardized operational system has been implemented, including the creation of an operational management manual, ensuring high-quality service across all stores [3] - The introduction of a five-tier car wash service system aims to meet diverse customer needs and establish an independent profit model [3] Group 4: Talent Development - Jiangsu Petroleum has initiated a talent development plan that combines internal transfers and external recruitment to build a high-quality professional team [4] - The company has conducted extensive training programs, with 200 management personnel and 800 technical staff trained this year, enhancing overall service capabilities [4]
中国石化江苏石油:以客户为中心,构建“车生态”核心竞争力