关海涛告别极氪：青山绿水间，一场“双向奔赴”的华丽谢幕

Core Insights - The departure of Guan Haitao, the CBO of Zeekr Technology Group, marks the end of a significant chapter in the company's rapid growth and branding success [1][7] - Guan Haitao's career is characterized by a successful transition from various industries, including 3C digital, internet, and fast-moving consumer goods, to the automotive sector [2] - Under his leadership, Zeekr achieved remarkable sales growth and brand recognition in the electric vehicle market, particularly in the luxury segment [4][5] Company Performance - In 2023, Zeekr delivered 118,000 vehicles, representing a year-on-year increase of 65% [5] - The company is projected to surpass 220,000 vehicles in 2024, with an impressive year-on-year growth of 87% [5] - Zeekr's average vehicle price is nearly 300,000 yuan, with the highest price reaching 900,000 yuan [5] Marketing Strategy - Guan Haitao implemented a unique marketing philosophy of "staying true while innovating," focusing on product marketing as a priority [5] - He successfully launched key models such as Zeekr 001, 007, and 009, establishing benchmarks in various market segments [5] - The brand leveraged celebrity endorsements to enhance its market presence, particularly in the ultra-luxury MPV segment [5] Industry Impact - Guan Haitao's tenure at Zeekr is seen as a case study in effective cross-industry transformation, contributing to the company's rapid ascent in the electric vehicle market [4][7] - His departure raises questions about talent retention and the ongoing value of cross-industry expertise in the competitive new energy vehicle sector [7]