央广时评｜多元沉浸游，彰显文旅消费新趋势

Core Insights - The domestic cultural tourism market experienced a surge during the recent National Day and Mid-Autumn Festival holiday, with 888 million domestic trips taken, an increase of 123 million compared to the previous year [1] - The trend of "multi-dimensional immersive travel" has become mainstream, driven by innovative offerings from local cultural tourism departments, focusing on scene innovation, local characteristics, IP transformation, and technological empowerment [1][2] Group 1: Innovative Trends in Cultural Tourism - Many localities are integrating cultural events with local cuisine and activities, exemplified by the successful "event + culture + food" model, which enhances visitor engagement and promotes local culture [1][2] - Counties are leveraging their cultural heritage and natural advantages to create popular tourist destinations, breaking the previous neglect of county-level tourism [2] - The innovative use of cultural IP, such as the "Legend of the Condor Heroes" themed bus in Hubei, showcases the fusion of literature, historical sites, and folk culture, enhancing the travel experience [2] Group 2: Technological Empowerment - Cities like Beijing, Shanghai, and Nanchang are introducing AI smart guides and mixed reality interactive exhibitions, enhancing the immersive experience for tourists through advanced technology [2] - The integration of digital technology and artificial intelligence into the cultural tourism sector is optimizing key aspects of the industry chain, providing a more engaging experience for visitors [2] Group 3: Consumer Behavior and Market Dynamics - The rise of "multi-dimensional immersive travel" revitalizes the holiday economy, creating a new cycle of supply and demand that reflects the vibrant economic life and supports high-quality economic development [5] - Tourists are increasingly seeking personalized, immersive, and emotional experiences, indicating a shift in consumer preferences that localities must address to attract more visitors [3]