“制造+服务”，如何加出新活力？

Core Viewpoint - The article discusses the concept of service-oriented manufacturing as a new industrial form that integrates manufacturing and services, aiming to enhance productivity and innovation in the manufacturing sector [1]. Group 1: Definition and Importance of Service-Oriented Manufacturing - Service-oriented manufacturing involves the integration of service elements into manufacturing, transitioning from merely selling products to offering "products + services" [2]. - This approach has become a significant direction for the development of the manufacturing industry, as evidenced by various applications such as customized services and lifecycle management [2]. - The contribution of service business to revenue growth among selected service-oriented manufacturing enterprises is reported to be 60% [3]. Group 2: Challenges in Transitioning to Service-Oriented Manufacturing - The transition to service-oriented manufacturing is complex, facing challenges such as weak supply capabilities for key technologies and an incomplete standard system [4]. - The implementation of service-oriented manufacturing requires overcoming difficulties in statistical monitoring and measurement [4]. Group 3: Policy Support and Future Goals - The government has emphasized the importance of policy innovation to support the development of service-oriented manufacturing, with specific goals set for 2028, including the establishment of 20 standards and the creation of 50 leading brands [5]. - The implementation plan outlines seven main tasks and three special actions to enhance the integration of advanced manufacturing and modern services [5]. Group 4: Potential and Consumer Experience - Service-oriented manufacturing has significant potential for stabilizing growth and expanding domestic demand, as it enhances the competitiveness and innovation of the manufacturing sector [6]. - It addresses the shift in consumer demand from mere functionality to prioritizing experience, thereby improving overall consumer satisfaction [7]. - Companies are encouraged to shift their operational mindset from product-centric to customer-centric approaches to fully leverage the potential of service-oriented manufacturing [7].