数字经济引航文化“新三样”踏浪出海——来自杭州两场展会活动的观察

Core Insights - The article highlights the rapid expansion of China's digital cultural exports, particularly in online literature, films, and games, showcasing the increasing competitiveness of Chinese culture on the global stage [1][2]. Group 1: Digital Economy and Cultural Exports - The digital economy is driving a transformation in content production and dissemination, with significant advancements in technology enhancing the efficiency of cultural exports [1][2]. - In 2024, China's cultural trade is projected to reach 1.4 trillion yuan, with digital sectors like online games and audiovisual content exceeding 370 billion yuan, accounting for over 25% of the total trade [2]. - The number of active overseas users of Chinese online literature is approximately 200 million, spanning over 200 countries, with expected revenue from overseas markets reaching 4.815 billion yuan in 2024 [2]. Group 2: Technological Innovations - AI technology is revolutionizing the translation process for online literature, shifting from fully manual translations to AI-assisted initial translations, significantly reducing costs and improving efficiency [2]. - Companies like Huace Film & TV and Fubo Group are leveraging AI to enhance scriptwriting and localization processes, achieving over 50% efficiency improvements [5]. - The "Deep Emotion" AI model demonstrated at the expo can drastically reduce the production cycle of web dramas by over 80% through advanced AI capabilities [9]. Group 3: Policy Support and Industry Growth - National and local policies are fostering confidence in cultural exports, with initiatives aimed at expanding the gaming industry's global footprint and supporting the entire industry chain from IP development to overseas operations [6][8]. - In 2024, actual sales revenue from domestically developed games in overseas markets is expected to reach 18.557 billion USD, reflecting a year-on-year growth of 13.39% [6]. Group 4: Industry Ecosystem and Collaboration - The industry ecosystem provides essential support for the development of digital culture, including R&D environments and resource connections, which are crucial for technological breakthroughs [9]. - The establishment of AI production centers and alliances among content creators is aimed at enhancing collaboration and innovation in cultural exports [9]. Group 5: Future Trends - The success of cultural exports reflects new characteristics and patterns in cultural dissemination in the digital age, emphasizing the shift from scale expansion to quality enhancement [10]. - As digital technology continues to evolve, AI is expected to play a pivotal role in transforming the entire production process of cultural content [10].