惊曝“叔侄对决”？宗馥莉叔叔推出新品牌“娃小智”，对战“娃小宗”！

Core Viewpoint - The resignation of Zong Fuli from Wahaha has led to a family rivalry, particularly with her uncle Zong Zehou launching a new brand "Wahaozhi" to compete against Zong Fuli's "Wahaozong" [1][12]. Group 1: Brand Competition - Zong Zehou has introduced the new brand "Wahaozhi" as a direct competitor to Zong Fuli's "Wahaozong," marking a significant family rivalry in the beverage industry [1][3]. - The launch of "Wahaozhi" is seen as a strategic move to reclaim market presence, with a focus on innovative products such as AD calcium milk, coconut water, and eight-treasure porridge [5][8]. Group 2: Historical Context - The Zong family’s business legacy began with Zong Zehou's leadership at Baoling Company, which laid the foundation for the Wahaha empire through collaboration with his brother Zong Qinghou [3]. - Following the death of Zong Qinghou, Wahaha underwent management restructuring, with Zong Fuli taking over and implementing reforms that led to disagreements with some family members and distributors [3][12]. Group 3: New Brand Strategy - "Wahaozhi" is positioned as a brand rooted in new consumer trends, emphasizing a comprehensive restructuring of brand identity, product innovation, and market promotion [5]. - The brand aims to offer upgraded formulations and healthier options at slightly lower prices compared to traditional Wahaha products [8]. Group 4: Corporate Developments - Zong Fuli officially resigned from her positions at Wahaha on September 12, 2023, a move confirmed by the company [12]. - The transition to "Wahaozong" is part of Wahaha's strategy to address historical issues and legal risks associated with the brand's usage, necessitating a shift in branding for future operations [17].