谱写“媒体+”赋能新篇！汕尾市庆祝2025年中国农民丰收节陆河举行

Core Viewpoint - The event celebrating the 2025 Chinese Farmers' Harvest Festival in Luhua County, Shantou City, showcases the achievements in agriculture and the implementation of the "Media+" empowerment initiative to enhance agricultural development and promote local products [3][50]. Group 1: Event Highlights - The celebration featured unique intangible cultural heritage performances, including the "Lei Tea Fragrance" show, which highlighted local traditions and attracted attendees [2][10]. - The event included a "small gathering" for harvest discussions, showcasing agricultural highlights and achievements in the region [4][7]. - The opening ceremony was marked by performances and speeches emphasizing the importance of local agricultural products and community engagement [19][20]. Group 2: Agricultural Development - Luhua County is recognized as the "Hometown of Chinese Green Plums" and has implemented the "Cultivated Land Bank" model to enhance land resource utilization [11][12]. - The county's deputy mayor highlighted the development of a full agricultural industry chain, focusing on key products such as green plums, tea leaves, and oil citrus [13][14]. - The event featured representatives from the green plum and lychee industries sharing their success stories, emphasizing the development of over 30 products from green plums alone [23][25]. Group 3: "Media+" Empowerment Initiative - The "Media+" empowerment initiative aims to build a robust agricultural market system, enhancing the influence and competitiveness of local agricultural products [56][64]. - A strategic cooperation ceremony was held, granting the Southern Rural Newspaper the role of a strategic partner in the "Media+" initiative, promoting collaboration between government and media [66][70]. - The initiative is expected to break down information barriers and optimize resource allocation, contributing to rural revitalization efforts [71][72].