Core Viewpoint - The resignation of Zong Fuli has sparked widespread discussion regarding the future development of Wahaha and its market dynamics, particularly in relation to the new brand "Wawa Xiaozong" and its potential competition with Wahaha [2][3][7]. Group 1: Market Reactions - Distributors have not received any official notifications regarding business adjustments following Zong Fuli's resignation, with many expressing a wait-and-see attitude [2]. - Some distributors prefer to continue selling Wahaha products, while others are uncertain about the future collaboration with "Wawa Xiaozong" [3][4]. - Retailers are skeptical about the market potential of "Wawa Xiaozong," especially if it offers products similar to existing ones, which are highly commoditized [3][6]. Group 2: Production and Supply Chain - The production resources are primarily controlled by Hongsheng Group, which is closely linked to Wahaha's distributors and plays a significant role in the supply chain [4][6]. - Wahaha's products are mainly supplied by Hongsheng Group, which has 16 production bases and an annual production capacity exceeding 48 million boxes [6][8]. - The contractual agreements between distributors and Wahaha involve multiple subsidiaries of Hongsheng Group, indicating a complex relationship within the supply chain [5][6]. Group 3: Future Implications - The resignation of Zong Fuli may allow her to focus on her independent ventures, including "Wawa Xiaozong," but it raises questions about the future balance between the two brands [7][8]. - The potential competition between "Wawa Xiaozong" and Wahaha could lead to significant changes in market dynamics, especially if Zong Fuli aims to establish "Wawa Xiaozong" as a strong brand [7].
娃哈哈经销商分化:有人观望,有人不买账
Di Yi Cai Jing·2025-10-11 16:20