“超级黄金周”游客选择多

Core Insights - The combination of the National Day and Mid-Autumn Festival in 2025 resulted in an 8-day holiday, leading to a significant increase in domestic travel and spending, with 8.88 billion domestic trips and total spending of 809 billion yuan, marking an increase of 1.23 billion trips and 108.19 billion yuan compared to 2024 [1] Domestic Travel Trends - There was a 50% increase in tourists engaging in "deep experience" travel, staying 7 to 8 days in the same city compared to 2024, with unique local experiences becoming popular [2] - The concept of "experience over sightseeing" is reshaping the tourism industry, with a shift from traditional sightseeing to immersive experiences [2][3] - Night tourism saw a surge, with search interest increasing over 200%, and many cities offering unique night experiences [2][3] Inbound and Outbound Tourism - The long holiday provided ample time for outbound travel, with popular destinations including Japan, Thailand, and Malaysia, and significant growth in orders for European destinations [4][5] - Visa policy improvements have stimulated outbound tourism, with a reported 11.5% increase in border crossings during the holiday [5] - Inbound tourism also thrived, with foreign tourists engaging in traditional Chinese cultural activities during the holiday [5] County-Level Tourism Growth - County tourism experienced explosive growth, with bookings from urban areas increasing by 51%, and some destinations seeing over 100% growth in bookings [6][7] - The trend indicates a shift towards personalized and emotionally engaging travel products, with a focus on cultural resource exploration [7] Technological Integration in Tourism - The rise of "smart tourism" is becoming a new trend, with technology enhancing visitor experiences through features like smart guides and real-time monitoring [7][8] - The development of virtual platforms, such as the "Zhangjiajie Planet," showcases the integration of digital technology in enhancing the appeal of natural heritage sites [8]