内蒙古库布齐：赛事拉动假日经济

Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a popular venue for off-road enthusiasts and tourists, showcasing the unique challenges of the terrain and attracting participants from across the country [1][2] - The event has stimulated local economic activity, leading to increased hotel occupancy and sales in restaurants and local products during the National Day and Mid-Autumn Festival [1][3] - The local government is promoting a "Follow the Event to Travel" initiative, integrating tourism resources and creating desert-themed travel routes to enhance visitor experiences [2] Economic Impact - The influx of tourists has significantly benefited local businesses, with reports of full occupancy in hotels and increased patronage at local eateries and shops [1][3] - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a successful economic model driven by the event [3] Development Strategy - The local government is implementing a systematic approach to develop the tourism sector by converting event attendees into tourists, thereby driving composite consumption and establishing the cultural tourism industry as a new economic engine [2] - Future plans include enhancing the "Crossing Kubuqi" desert tourism brand and expanding offerings to include desert education and cultural experiences [2]