Core Points - The article discusses the rivalry between two brands, "娃小智" launched by宗泽后 and "娃小宗" launched by宗馥莉, following宗馥莉's resignation from her positions at娃哈哈 [1][2] - The launch of "娃小智" is positioned as a direct competition to "娃小宗," with both brands emerging from the宗 family legacy in the beverage industry [1][2] Brand Launch and Strategy - "娃小智" was introduced as a new brand, following the earlier launch of "益品宗师傅" by宗庆后 and his team [2] - The national launch event for "娃小智" took place in Hangzhou, attracting over 200 distributors and showcasing a diverse product lineup including AD calcium milk, mineral water, coconut water, and eight-treasure porridge [2][3] - The brand aims to innovate beyond traditional food and beverage offerings, focusing on new consumer trends and a comprehensive restructuring of brand identity and market strategy [2] Market Positioning - "娃小智" products are designed to be healthier and priced slightly lower than those of娃哈哈, with an emphasis on a "big health" concept [3] - The brand's marketing strategy includes offering exclusive distribution rights for purchases over 100,000 yuan [3] Company Structure and Ownership - "娃小智" is registered under娃小智食品（杭州）有限公司, with a registered capital of 5 million yuan and宗泽后 as the actual controller through his holdings in贵州娃茅酒业集团有限公司 [4] - The company is part of a broader portfolio that includes multiple brands under大理宗盛智能科技有限公司, which was co-founded by宗泽后 and宗庆后 [5] Leadership Changes - Following宗馥莉's resignation from娃哈哈, she has launched "娃小宗," which has already introduced its first product, a no-sugar oolong tea priced at 4 yuan [6][7] - The transition to "娃小宗" is part of娃哈哈's strategy to address historical issues and legal risks associated with the brand's legacy [7]
惊曝“叔侄对决”？宗馥莉叔叔推出新品牌“娃小智” 对战“娃小宗”！
Zhong Guo Ji Jin Bao·2025-10-12 00:09