“好客山东”飞上天，山东机场为“首乘”旅客送上全链条大礼包

Core Viewpoint - The joint release of passenger service standards and rights for first-time flyers in Shandong aims to stimulate the aviation market and enhance local economic development by attracting more potential travelers to choose air travel [5][6]. Group 1: Market Development - First-time flyers represent a significant and untapped consumer group, making their market development a key focus for the Civil Aviation Administration of China in recent years [5]. - There remains a large number of potential travelers in China who have never flown, and encouraging more people to choose air travel can activate this consumer base, leading to direct growth in the aviation market [5]. Group 2: Service Standards - The Shandong Airport Management Group, Shandong Airlines, and Travel Service jointly released the "Good Guest Shandong, Courtesy of Flying" service standards, which embody the principle of "People's Aviation for the People" and the concept of "Genuine Service" [5]. - A unified and collaborative service guarantee system has been established to provide first-time flyers with a range of convenient measures, including pre-flight reservations, transportation discounts, dedicated services, security privileges, and gift packages at waiting shops [5]. Group 3: Passenger Rights - Shandong Airlines offers ticket discounts, cash rewards through the Travel Service APP, and shopping vouchers at airports for first-time flyers, leveraging the Travel Service as the "official direct sales platform" to enhance product appeal and attract more travelers [6]. - Jinan Airport has introduced 75 rights for first-time flyers, including transportation subsidies and parking discounts, catering to various traveler demographics such as teams, families, students, and seniors [6]. - The collaboration between Shandong Airlines, Travel Service, and the Shandong Airport Management Group aims to continuously improve the "Good Flying Shandong" brand service level and expand its social influence [6].