Core Viewpoint - Shandong Airlines has launched a new uniform series named "Qing Wei Liao," which integrates traditional Chinese culture, regional characteristics, and the spirit of Mount Tai, enhancing the professional image of its flight crew while ensuring practicality and aesthetic appeal [1][9]. Group 1: Uniform Design and Features - The new pilot uniform features a double-breasted design with military-style elements, made from high-performance Sorona elastic material, ensuring breathability and wrinkle resistance for comfort at high altitudes [3][5]. - The insignia incorporates the concept of "Heavenly Round and Earthly Square," symbolizing the airline's commitment to safety and professionalism, while the chest badge reflects the team's mission and dedication [5][8]. - The cabin crew's uniform includes a variety of styles such as dresses and pants, designed to reflect traditional Hanfu elements while maintaining a modern professional appearance [8][9]. Group 2: Employee Feedback and Experience - Employees have expressed satisfaction with the new uniforms, highlighting the comfort and flexibility in choosing between pants and skirts, which enhances their work experience [10][11]. - The design process involved extensive input from flight crew members, ensuring that the uniforms meet their needs and reflect their professional identity [9][12]. - The new uniforms are seen as a symbol of the airline's commitment to employee welfare and cultural confidence, fostering a sense of pride among staff [11][12]. Group 3: Brand and Service Philosophy - The "Qing Wei Liao" uniform represents not only a visual upgrade but also an elevation of the airline's service philosophy, emphasizing care, reliability, and professionalism [9][10]. - The uniform aims to create a cohesive identity among flight crew members, enhancing the overall travel experience for passengers by embodying the airline's brand promise of quality and warmth [9][12].
山航空勤制服全系焕新,乘务员:着装从“我必须”到“我喜欢”