正面硬刚宗馥莉？宗庆后弟弟推出“娃小智”品牌：买10万元即可成区域独家经销商！称“娃哈哈不是宗家的，水军害了宗馥莉”

Core Viewpoint - The resignation of Zong Fuli from her positions at Wahaha and her focus on creating a new brand "Wah Xiaozong" has sparked significant attention in the market [1][15][17]. Group 1: Zong Fuli's Resignation and New Brand - Zong Fuli resigned from her roles at Wahaha on September 12, 2023, and has initiated the launch of her new brand "Wah Xiaozong" [15][17]. - The first product under "Wah Xiaozong" is a sugar-free Oolong tea priced at 4 yuan, which distinctly separates itself from the traditional Wahaha branding [17][20]. - The decision to create "Wah Xiaozong" was influenced by compliance issues regarding the use of the Wahaha trademark, which requires unanimous consent from all shareholders [17][19]. Group 2: Zong Zehou's Brand "Wah Xiaozhi" - Concurrently, Zong Zehou, Zong Fuli's uncle, has launched his brand "Wah Xiaozhi" and has begun recruitment activities for distributors [2][9]. - "Wah Xiaozhi" held a national recruitment meeting on October 10, 2023, and has already signed contracts with over 150 clients, primarily in Zhejiang, with plans to expand to other regions [9][11]. - The product line for "Wah Xiaozhi" includes various items such as AD calcium milk, mineral water, coconut water, and eight-treasure porridge, with pricing lower than Wahaha's products [9][20]. Group 3: Market Competition and Brand Strategy - The competition between "Wah Xiaozong" and "Wah Xiaozhi" reflects a broader strategy within the Zong family to capture market share in the beverage industry [2][5]. - The recruitment strategy for "Wah Xiaozhi" allows for exclusive distribution rights with a minimum purchase of 100,000 yuan, indicating a structured approach to market entry [6][9]. - The emergence of these new brands highlights the ongoing evolution and fragmentation within the beverage market, particularly among legacy brands like Wahaha [19][21].