Zheng Quan Shi Bao Wang·2025-10-12 04:45Core Insights - Wanglaoji's WALOVI international can has been launched in Germany, marking a significant step in the brand's internationalization strategy in the European market [1][2] - The entry into the German market is seen as a crucial move to capture the growing demand for plant-based beverages in Europe [1] Group 1: Market Entry and Strategy - Wanglaoji's WALOVI international can is the first product launched overseas after its global release in August [1] - The company aims to deepen its market presence in Europe by establishing a multi-channel market network through large supermarkets and dining channels [2] - Germany is identified as a key market due to its status as Europe's economic center and its high standards in the food market [1] Group 2: Market Context and Consumer Trends - Germany's GDP is projected to reach $4.66 trillion in 2024, accounting for over 20% of the EU's total economic output [1] - There is a rising consumer focus on healthy eating in Germany, particularly for natural, low-sugar, and plant-based beverage categories [1] - The Anuga exhibition attracted over 170,000 professional visitors and featured around 7,800 exhibitors from over 100 countries, highlighting the global interest in food and beverage innovations [2]