Huan Qiu Wang·2025-10-12 07:18Core Insights - Microsoft is hiring two financial transformation leaders to enhance operational efficiency and unify the financial processes of its Xbox game studios [1] - Despite strong performance on paper, Xbox is facing significant profit challenges, with rising console prices, increased Game Pass fees, and communication issues being major concerns [1] - Internally, Microsoft is pressuring Xbox to meet ambitious profit targets, particularly following its $68 billion acquisition of Activision, which has created financial strain [1] Group 1 - Microsoft aims to urgently push a transformation plan to ensure consensus among its game studios [1] - Xbox's current outlook is bleak, with profit issues overshadowing its apparent success [1] - The acquisition of Activision is seen as a burden, with stakeholders expecting ongoing returns from this investment [1]