国庆消费亮点纷呈：“游”出文化新境界 “换”出 绿色新生活

Core Viewpoint - The recent National Day and Mid-Autumn Festival holiday saw a surge in consumer spending on deep travel, cultural experiences, smart home appliances, and domestic products, driven by initiatives from UnionPay and various industry partners to promote consumption through activities like "travel with events" and "taste food with events" [1][5] Group 1: Consumption Trends - Deep travel and cultural experiences emerged as new consumption hotspots during the holiday [1] - The "Super Night" promotional event in Jiangsu led to a 22% year-on-year increase in sales in participating commercial districts [1] - In Ningbo, the "Ticket Gift" promotion allowed visitors to enjoy exclusive discounts at nearly 500 local merchants, enhancing the overall tourist experience [3] Group 2: Collaborative Initiatives - UnionPay collaborated with local governments to create over 20 secondary viewing sites for the "Super" events, boosting local engagement [1] - The "优服地图" initiative by UnionPay covers over 5,000 merchants in Ningbo, providing comprehensive payment guidance for tourists [3] - The "Follow the Movie to Taste Food" initiative in Xiamen linked movie ticket purchases with dining discounts, engaging 137,500 participants [4] Group 3: Consumer Behavior - Consumers took advantage of the "old for new" policy to upgrade home appliances, with significant sales increases in smart home products [6] - The participation in the "old for new" public service platform saw a 4.5% month-on-month increase during the holiday [6] - Domestic brands gained popularity among consumers, particularly in the smart home appliance sector [6]