Cai Jing Wang·2025-10-12 08:18Core Viewpoint - Multiple banks in China are shutting down their mobile applications, particularly credit card and direct banking apps, as part of a trend towards consolidating services into fewer platforms [1][2][3] Group 1: App Shutdowns - Over 10 banks have closed or are in the process of closing various mobile apps this year, including credit card apps and lifestyle service apps [1] - The "缤纷生活" app from China Bank is migrating its services to the main "中国银行" app, with plans to cease operations of the former [1][4] - Other banks, such as Beijing Rural Commercial Bank and Jiangxi Bank, have also migrated their credit card app functionalities to their main banking apps [2] Group 2: Regulatory Environment - The National Financial Regulatory Administration issued a notice in September 2024 emphasizing the need for banks to manage mobile applications more effectively, including maintaining a record of apps and optimizing or terminating those with low user engagement or high risks [3] - As of June 2025, 2,664 mobile financial apps have completed registration, with 75 apps being deregistered in the first half of 2025 [3] Group 3: Industry Analysis - The initial rush to develop multiple banking apps has led to issues such as poor customer experience and redundant internal systems, prompting a need for consolidation [3]