宗馥莉请辞这个月，娃哈哈经历了什么

Core Viewpoint - The recent leadership changes and brand strategy shifts at Wahaha Group, following the death of founder Zong Qinghou, indicate a significant transformation in the company's direction and operations, particularly under the leadership of his daughter, Zong Fuli [1][6]. Group 1: Leadership Changes - Zong Fuli resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, 2023, marking her second resignation, which was approved by the shareholders' meeting and board of directors [1][2]. - Following Zong Fuli's resignation, Xu Simin was appointed as the new general manager of Wahaha Group, leaving the chairman position vacant [1][2]. Group 2: Brand and Trademark Issues - The ownership structure of Wahaha Group complicates the use of the "Wahaha" trademark, requiring unanimous consent from all shareholders for its use, which could hinder Zong Fuli's new company, Hongsheng, from utilizing the trademark [5][6]. - Wahaha Group plans to transition to a new brand, "Wawa Xiaozong," starting from the 2026 sales year, as part of its strategy to resolve historical trademark issues [6][9]. Group 3: Business Operations and Strategy - The distribution network of Wahaha is undergoing significant changes, with reports indicating that the company is terminating relationships with distributors generating less than 3 million yuan in annual sales [9]. - Zong Fuli has implemented a series of reforms aimed at standardizing and digitizing operations, including transferring employee contracts to Hongsheng Group and discontinuing profit-sharing arrangements [9][11]. Group 4: Company Name Changes and Restructuring - Several companies previously associated with Wahaha have been renamed to include "Hongsheng," indicating a shift in branding and operational focus [11][13]. - The Shanghai and Zhejiang Wahaha factories have experienced operational changes, including the potential closure of the Shanghai factory and the transfer of sales rights to companies controlled by Zong Fuli [11][13]. Group 5: Internal Dynamics and Challenges - Internal dynamics within Wahaha Group have been affected by the leadership transition, with reports of key personnel changes and investigations into associates of Zong Fuli [15][16]. - Employees express concerns about the rapid changes and the potential impact on the company's legacy and brand value, highlighting the challenges of establishing a new brand in the fast-moving consumer goods sector [9][16].