乐事品牌更新Logo与包装，启动去除人工成分计划

Core Insights - Lay's, a classic brand under PepsiCo, has announced its largest brand overhaul in nearly a century, focusing on both visual identity and product formulation to align with consumer health trends [1][6] Brand Image Upgrade - The new visual identity features a modern logo inspired by sunlight, symbolizing the natural growth of potatoes, and emphasizes the brand's commitment to natural ingredients [2] - The updated packaging design highlights the golden color and crispy texture of the chips, using a refined color palette to enhance visual appeal and convey a sense of naturalness and health [2] - The use of matte materials and custom fonts in packaging creates a modern and simplistic aesthetic, contributing to a unique market presence for Lay's [2] Formula Reform: Moving Towards Healthier Snacks - By the end of 2025, Lay's plans to eliminate artificial flavors and colors from all products, opting for natural ingredients instead [3] - For instance, Lay's baked chips will use olive oil instead of corn oil, reducing fat content by 50%, while the classic sea salt flavor will use avocado oil with 40% less fat [3] - This initiative aligns with the "Make America Healthy Again" campaign and responds to the growing consumer demand for healthier, more natural food options [3] Comprehensive Brand Overhaul - Industry experts view this brand transformation as a historic change, marking the largest brand update in a decade, with significant efforts in packaging design and formula improvement [4] - Lay's commitment to removing artificial ingredients enhances brand credibility and reflects a dedication to health and transparency [4] - The brand's new packaging and focus on farm-sourced potatoes create a compelling visual narrative that distinguishes Lay's in the market [4] Industry Context - Lay's reform is part of a broader trend among PepsiCo's brands, with Tostitos also planning to eliminate artificial colors by 2025, and SunChips already achieving a goal of no artificial additives [5] - These changes demonstrate PepsiCo's proactive response to the health food trend, offering consumers more healthy snack options [5] Future Implications - Lay's brand overhaul signifies a significant shift in the food industry, reflecting rising consumer health awareness [6] - By updating its visual identity and optimizing formulations, Lay's is carving out new growth opportunities in a competitive market [6] - The strategic shift towards health and transparency is expected to enhance Lay's reliability and authority among modern consumers, paving the way for a brighter future [6]