加纳贸工部长会见森大集团高管

Core Insights - Chinese enterprises are currently presented with a favorable window for investment in Africa, particularly in Ghana, which offers a stable political environment and supportive policies for foreign investment [1][4]. Company Overview - Senda Group is engaged in the research and production of various products, including ceramics, sanitary ware, household chemicals, personal care items, and hardware, operating 32 factories across 13 countries, with 11 located in Africa [3]. - In Ghana, Senda Group has established 9 factories focusing on products such as tiles, sanitary ware, baby diapers, laundry powder, soap, sanitary napkins, hardware, and cartons [3]. Market Position - The brand Softcare, under Senda Group, ranks first in Africa's baby diaper and sanitary napkin markets with market shares of 20.3% and 15.6%, respectively, based on projected 2024 sales [3]. - In terms of revenue for 2024, Softcare ranks second in the baby diaper and sanitary napkin markets, with market shares of 17.2% and 11.9% [3]. Strategic Importance - The Belt and Road Initiative serves as a crucial foundation for cooperation between Chinese enterprises and Africa, with significant contributions to Africa's economic development over the past decade [4]. - Senda Group's operations have positively impacted local livelihoods and contributed to the industrialization and modernization efforts in Africa, receiving high recognition from the Ghanaian government and its citizens [4].