American Eagle Outfitters(US:AEO) Nan Fang Du Shi Bao·2025-10-12 13:59Core Viewpoint - The company Arc'teryx has canceled the "Yangshuo International Rock Climbing Mountain Class" scheduled for October 23-26, 2025, citing the need to optimize the course experience, which has raised concerns about the impact on brand loyalty and user trust [1][3][6] Group 1: Course Cancellation - The cancellation of the course was communicated to participants via SMS and email, with refunds and travel reimbursements offered [1][3] - The official website now indicates that the event is postponed with no current activities available for registration [3] Group 2: Background and Development - Arc'teryx Mountain Class was established in 2012, focusing on outdoor skills and knowledge sharing, covering activities like climbing and skiing [5] - Since its introduction to China in 2019, the program has developed a "core destination + touring course" model, gaining significant consumer interest [5] - The 2023 launch of the international climbing class in Yangshuo marked a significant expansion of the program [5] Group 3: Planned Course Offerings - The original plan for 2025 included 24 types and 35 courses, catering to various skill levels and enhancing the mountain class's climbing system [6] - Notable instructors, including world-renowned climbers, were set to teach, which had generated high expectations among potential participants [6] Group 4: Industry Implications - The sudden cancellation has led to speculation regarding potential compliance issues, such as instructor qualifications and environmental assessments [6] - Prolonged uncertainty without a clear recovery plan could weaken brand loyalty and trust among core users [6]