Mei Ri Jing Ji Xin Wen·2025-10-12 14:27Core Insights - The Chinese mobile gaming market has experienced significant ranking shifts among publishers in September, with over half of the top 30 publishers showing changes in their rankings [1][7] - Tencent remains the top publisher, but its growth momentum has weakened, while Point Cloud Interactive has solidified its second position with strong performances from its titles [2][6] - MiHoYo has made a notable comeback, rising to fifth place due to a 33% revenue increase driven by the 5th anniversary of "Genshin Impact" [4][5] Headline Publishers Consolidating Advantage - Tencent continues to lead the revenue rankings but has seen a slowdown in growth for its major titles, with "PUBG MOBILE" showing a decline in performance [2][3] - Point Cloud Interactive has strengthened its position with two blockbuster titles, "Whiteout Survival" and "Kingshot," achieving significant revenue growth [2][3] - The competition among top publishers is intensifying, with Point Cloud Interactive's innovative user engagement strategies further widening the gap with competitors [3][6] Mid-Tier Publishers Seeking Breakthroughs - MiHoYo's revenue surged by 33% in September, allowing it to reclaim a top position in the rankings, driven by successful updates and events for "Genshin Impact" [4][5] - Giant Network's reliance on a single title led to a drop in its ranking, highlighting the risks associated with a lack of diversified offerings [4][5] - Newcomer Mu Tong Technology has made significant strides, propelled by the success of "ACECRAFT," which saw a 527% increase in overseas revenue [5][6] Emerging Players Accelerating Rise - The ranking changes reflect a strategic competition among publishers in terms of game genres, operational strategies, and IP utilization [6][7] - Point Cloud Interactive focuses on strategy and survival genres, while Mu Tong Technology differentiates itself in the shooting game sector [6][7] - The importance of continuous content updates is underscored by MiHoYo's and Point Cloud Interactive's successful user engagement efforts [7] Industry Trends and Observations - The competitive landscape in the mobile gaming sector indicates a clear survival strategy, with top publishers leveraging dual-hit strategies while others face volatility due to reliance on single products [7] - The global revenue share of Chinese publishers in the top 100 mobile game publishers increased to 36.1% in September, reflecting the industry's vitality amid ranking shifts [7]