文旅“长红”，当不止于“鸡排哥”

Core Insights - The rise of "Chicken Chop Brother" reflects a surge in emotional economy within cultural tourism consumption, highlighting the need to transform fleeting popularity into sustainable urban tourism development [3][4] - The individual’s value lies in filling the emotional gap in a commercial society, with consistent pricing and quality creating trust and emotional value, which are rare resources in modern business [3][4] - The emergence of individual IPs opens new pathways for city image promotion, demonstrating that a city's warmth and charm are often conveyed through specific individuals [3][4] Summary by Sections - Impact on Local Tourism: The popularity of "Chicken Chop Brother" has significantly boosted local tourism data, showcasing the potential of individual figures to attract visitors [1][3] - Challenges of Individual Fame: The phenomenon also raises concerns about the sustainability of individual fame, as the pressure of being a public figure can lead to fatigue and the risk of becoming a mere spectacle [4][6] - Systemic Ecological Development: To transition from a "viral" to a "sustained" presence, it is crucial to build a supportive ecosystem that nurtures individual talents while avoiding over-commercialization that could erode public trust [6] - Long-term Urban Appeal: The focus should be on leveraging individual phenomena to enhance the overall resilience and charm of the city, ensuring that the appeal does not rely solely on singular "hits" but rather on a collective vibrancy [6]