黄金猛涨 实探水贝！1克跳涨50元 5G黄金受青睐

Core Viewpoint - The international gold price has strengthened, leading to increased consumer interest in gold jewelry, particularly in the Shenzhen market where prices have risen significantly in a short period [2][3][5]. Price Trends - As of October 12, the base selling price for gold jewelry in the Shenzhen market reached 922 yuan per gram, an increase of 11 yuan from the previous day [2][3]. - The price has surged by over 50 yuan per gram in just a few weeks, with prices around 870 yuan per gram before the National Day holiday [5]. Market Dynamics - The market operates with a transparent and unified pricing system, making it more attractive to consumers compared to branded jewelry stores, which have prices around 1180 yuan per gram [5]. - The processing fees for gold products in the market are relatively low, ranging from 5 yuan per gram for gold bars to 20-50 yuan for more complex designs [6]. Consumer Behavior - There is a notable increase in demand for wedding-themed gold products, with many consumers traveling from other regions to purchase jewelry for upcoming weddings [9]. - Despite the high demand for wedding jewelry, there is a growing cautiousness among consumers regarding general gold purchases due to rising prices, leading to increased activity in gold recycling and trade-in programs [9][10]. Product Innovation - New craftsmanship techniques, such as "5D" and "5G" gold, are gaining popularity, allowing for lighter and more intricately designed jewelry, which appeals to consumers looking for value [10].