蔬菜引领新“食”尚

Core Insights - The vegetable market in China is experiencing significant growth, with a notable increase in transaction volume for seasonal vegetables compared to the previous year, reflecting diverse consumer demands [1] - China ranks first globally in vegetable production and exports, holding approximately 14% of the global market share, supported by a strong agricultural foundation and rapid advancements in modern agricultural technology [1] - The development of facility agriculture and improvements in mechanization have led to a stable supply of over 200 million tons of facility vegetables annually during the 14th Five-Year Plan period [1] - The enhancement of the vegetable distribution system, particularly through the development of cold chain logistics, has resolved previous challenges related to preservation and transportation, ensuring fresh vegetables reach consumers more efficiently [1] - Per capita vegetable consumption in China exceeds 500 kilograms annually, more than three times the global average, driven by rising living standards, health-conscious eating habits, and increased awareness of low-carbon lifestyles [1] Consumer Trends - There is a growing preference for certified green, organic, and geographically indicated vegetables, indicating a shift towards high-quality living standards among consumers [2] - Previously niche vegetables such as matsutake, morel mushrooms, and kale are becoming mainstream ingredients, leading a new trend in nutrition and health [2]