投资者追问ESG不走过场 推动企业挤出“绿色泡沫”

Core Insights - The ESG (Environmental, Social, and Governance) evaluation system is reshaping corporate value, with the environmental dimension being central to "green value" [1] - Companies are increasingly focusing on environmental protection and carbon neutrality as key points for brand communication and product value enhancement [2][3] - There is a growing concern among investors regarding the authenticity of companies' ESG practices and the risk of "greenwashing" [1][6] Investor Concerns - Investors are showing heightened interest in companies' environmental protection efforts and ESG commitments, with numerous inquiries on platforms like Shanghai Stock Exchange's e-Interaction and Shenzhen Stock Exchange's Interactive Easy [2] - Specific questions raised by investors include inquiries about environmental investments, compliance with environmental assessments, and management of new pollutants [2] Corporate Initiatives - Companies like Anta Sports and Honor have set ambitious carbon neutrality goals, with Anta aiming for over 30% of sustainable products by 2024 and Honor targeting carbon neutrality in operations by 2040 [2][3] - Other companies, such as Master Kong, are launching environmentally friendly products and reducing packaging waste to lower carbon emissions [3] Greenwashing Risks - Experts warn about the dangers of "greenwashing," where companies may exaggerate or misrepresent their environmental efforts, potentially leading to reputational damage and legal risks [4][6] - The need for clear definitions and standards regarding carbon neutrality and environmental claims is emphasized, as current regulations are often vague [7] Regulatory Environment - There is a lack of specific policies against "greenwashing" in China, with existing regulations scattered across various laws [7] - Recent developments include the introduction of group standards for carbon neutrality labels, which aim to provide a unified benchmark for industries [7] Internal Governance - Companies are encouraged to strengthen internal governance structures to prevent "greenwashing," with some firms linking executive compensation to environmental performance [8] - Establishing a robust ESG management system and ensuring compliance with international disclosure standards are critical for companies [9]